Chivalry is rumored as dead. This new century is our opportunity to resurrect and redefine it. The negative connotations associated with chivalry call it insulting, undermining and even sexist. Chanel's unisex scent, "Galanterie," carries the message of mutuality and respect between the genders, empowering all.
hero film (60 sec.)
Cinematographer: Joe Russ
Product/ packaging design
Enclosed in Galanterie packaging is an invitation to an exclusive event. Here, consumers can view Chanel's history paralleled with the changing definition of chivalry. After browsing, conversation can be continued with a panel of speakers.