Cat® World’s Greatest Work Trip | 2023/2024
Transport to a world of vacation classics and nostalgia with this blast-from-the-past look featuring all your gift shop favs. Retro postcards and travel posters take you back to the time of elbowing your siblings in the backseat as your parents threaten to “turn this car around.” It’s all worth it though as you tear up the cheesy gift shop post-vacation, exhausted and sunburnt.
This campaign skips the bickering and vacation-ending threats and jumps right to the good. With red Clayton dirt, North Carolina details and Cat-oriented tourist trinkets, this vacation gets good, right from the start.
BRIEF
Situation Analysis
The original 2022 World’s Greatest Work Trip campaign was successful in generating goodwill and excitement among customers. This year, the client has a desire to build upon that success by incorporating a strong lead generation component alongside creating more content to be leveraged on social media throughout 2023 and 2024. This sweepstakes – and the winners – will provide a vehicle to accomplish this.
Objective
Caterpillar not only offers quality equipment but also provides the relationships, knowledge, and resources to help grow their business.
Extend customer retention and loyalty by offering valuable training and an opportunity to win a machine that can expand/ extend their business.
The Problem
Last year’s campaign acknowledged the skilled labor shortage in construction industries. Touching on how many construction workers are over the age of 55 with fewer younger workers joining and staying to meet the demand. This message is still relevant.
The Promise
Submission to enter the Caterpillar World’s Greatest Work Trip Sweepstakes gives you a chance to win a free, one-of-a-kind experience at the Caterpillar Edward J. Rapp Customer and Training Center in North Carolina, packed with mementos, master training opportunities and a mini excavator giveaway.
Call-To-Action
Visit the Cat.com contest webpage
Fill out the sweepstake form
Agree to Cat marketing opt-in
Campaign Materials
PICTURED
Organic Instagram and Facebook posts, paid social, Instagram and Facebook stories for sweepstakes submission, webpage form, media, and copy.
Organic Social
Imagery and Post Copy
It’s time to head out on the World’s Greatest Work Trip with Caterpillar. Pack light – you’ll want to leave room for tips, tricks and trinkets. That’s right – besides personal lessons at our world-class facility, one of you will win a new mini excavator. Get in the running – enter today!
Some souvenirs were made to collect dust, while others were made to make it. Enter to join us on the World’s Greatest Work Trip for exclusive training experiences at our world-class training facility. And, you’ll get a shot at winning the ultimate souvenir: a new mini excavator.
Enter for a chance to win the World's Greatest Work Trip and take home something better than anything you'd find in a gift shop – a new mini excavator. You could join us at Caterpillar’s world-class Edward J. Rapp Customer and Training Center in Clayton, NC, for: • Equipment training from certified Cat experts • Exclusive operating experiences • Your chance at the ultimate souvenir Come by plane – leave in a new mini excavator. Get the chance when you enter today.
The trip of a lifetime is upon us – and with a life-changing souvenir up for grabs this time, too. The World’s Greatest Work Trip has returned for your chance at: • Personal training from Cat experts • Exclusive operating lessons • The ultimate souvenir: a new mini excavator It’s all up for grabs in the link in our bio. Enter to win today.
Picture this: personalized instruction and expert lessons at our world-class training facility. Sound like the World’s Greatest Work Trip? That’s because it is. And, no trip is complete without a souvenir. One participant will win a new mini excavator.
A sweet souvenir is up for grabs at the World’s Greatest Work Trip. We’re headed back to Caterpillar’s Edward J. Rapp Customer and Training Center in North Carolina, and we’re bringing you along with us. Not to mention, someone will take home an unmatched memento: a new mini excavator.