Hidden Valley | Origins

Inspired by weird and wild stop-motion campaigns (think Trolli) and my love for making things with my hands, I was driven to craft all 648 frames for these three social media shorts. Ever wondered where the Hidden Valley is? And what lives there? And why is it hidden? Yeah, me too.

The goal: To utilize Instagram’s platform for out-there ideas and short attention spans. It seems that brands push the envelope on weird further and further to meet the demanding space of authentic social media content.