Calm App | Take Care

As it goes for mental health, initial symptoms are mostly invisible. Out of sight out of mind, amiright? In all seriousness, emotional challenges are too easily self-dismissed. If you had burned yourself, bonked your head, or lost a battle to some tricky cheese packaging, you’d be texting your friend Jenny to drive you to the ER (I’m an ambulance at this point). Mental health should be treated no differently. When disregarded, these invisible wounds are left to fester. Take control and take care.  

The goal: To utilize social media (Instagram and Facebook) to connect with the audience when they are their most authentic, honest selves. Traditional advertising deliverables continue the conversation in phase two of the campaign.