Microsoft Surface | Empower Creativity

Many are so quick to say they’re not creative. I mean if they’re stating that then they’ve definitely tried, right? Nope. In a right-brain or left-brain world, many restrict themselves to the skillset they’ve had since their first passing grade in high school. Creative thinking isn’t just doodling in your notes or signing up for a wine-and-paint night. It’s a form of critical problem-solving that applies to each and every industry. The Microsoft Surface Pro makes exercising creative thinking accessible for all. Take that, left-brained stubborn suits.

The goal: To create an experiential, multifaceted campaign that interrupts the monotony of our audience’s typical 9-5 city life. From interactive transit ads to a pop-up event in Times Square to VR warehouse events, we’re putting the creative’s pen in the viewer’s hand whether they like it or not. (Hint: they liked it)